Markup Calculator
Calculate markup percentage from cost and selling price, or find the selling price from a target markup. Includes margin-to-markup conversion.
✓ Runs in your browser · Updated 2026-03-31Enter values and click Calculate Markup to see results
What Is Markup?
Markup is the percentage added to the cost price to determine the selling price. It represents how much more you charge over the cost to generate profit.
Markup Formulas
Markup % = ((Selling Price − Cost Price) / Cost Price) × 100
Selling Price = Cost Price × (1 + Markup% / 100)
Equivalent Margin = Markup / (100 + Markup) × 100
Markup vs Margin Conversion Table
A common point of confusion is the difference between markup and margin. Here are some quick conversions:
- 25% markup = 20% margin
- 50% markup = 33.3% margin
- 100% markup = 50% margin
- 200% markup = 66.7% margin
How to Set Markup
Consider your industry standards, competition, operating expenses, and desired profit margin when setting markup. Retail products typically carry 50–100% markup, while luxury goods may exceed 200%.
Related Tools
- Profit Margin Calculator – Calculate gross and net margins
- Cost per Unit Calculator – Determine unit costs
- Break-Even Calculator – Find your break-even point
Frequently Asked Questions
How do I convert markup to margin?
Margin = Markup / (1 + Markup). For example, a 100% markup gives a 50% margin. A 50% markup gives a 33.3% margin.